
Monroe, OH just opened an outlet mall. Cincinnati Premium Outlets. Stores include Banana Republic, Gap, Kenneth Cole, J Crew. The usual suspects. Oh, and there’s a Hanes outlet. What? Yeah a Hanes outlet. You know, Hanes. They sell underpants and white t-shirts.
In these tough economic times I know that more and more people are picking up the 3 pack of white underwear at Target and saying “these are nice underpants, but man, I sure wish they were cheaper”. I mean who could afford $9.99 for a 3 pack of white tank tops in this recession brought on by George W. Bush and the Republican party. Noone! That’s who. The tentacles of this recession are long. They have a strangle hold on retail businesses and aren’t likely to loosen until everyone has health care. How on earth can Hanes keep Air Jordan on the payroll if no one can afford underpants. Goddamn Charlie Sheen ain’t free either.
Six months ago the skies opened at Hanes headquarters in North Carolina. The clouds part, sun shines through, angels sing. Bill up on the 4th floor had just solved the problem that sent underpant stocks to 10 year lows. A MOTHERFUCKING OUTLET STORE!!!!! This is the idea that got Bill a sweet company car and a promotion to Senior Vice-President of Marketing. Bill changed the game.
Related: Fruit of the Loom has since fired 4 senior executives and is scrambling to come up with a plan of action before the next stock holder meeting at the end of this quarter.
Now with an outlet store in Monroe people can drive from the entire tri-state area for crazy cheap underpants and bras. Consumers are putting down the 12 pack of white socks at Walmart that retail for $10.99 and driving to Monroe to buy the same 12 pack for $8.99. Women in Paducah aren’t going to Kohl’s to buy their Hanes Her Way bras. They’re driving to Monroe. When I need new ribbed tank tops, where do you think I’ll go? Oh yeah. I’m driving to Monroe. Gonna save money on those tank tops. Like I always say, I’ll gladly sit in stopped I75 traffic with a screaming baby in the back seat. I’m happy to circle the parking lot 4 times for a spot. I’ve got no problem spending 5 hours on a Saturday with overweight, deal hunting, middle aged families and their uncontained kids. But I’ll see you in hell before I pay $10.99 for a 5 pack of multi-color boxer briefs when I can pay $8.50 at the outlet.



